Jury trials are too expensive and the outcome is too important to either think you know what is inside a juror's mind, or worse yet, believe they will see your case the same way you do. They will not.
How would you feel going into trial: 1) already knowing what is important to prospective jurors, 2) knowing what they think of your witnesses, and 3) opening with a statement that has been focus group tested for impact and recall?
Go into your next trial knowing you have done everything to win your case and maximize your damages.